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Purpose of Document
John Maule, as the manager and director of eCup Reusable Cups & Systems Pty Ltd ABN 69 633 755 432, has decided to seek investors for the business. Allbiz Deal Room Pty Ltd (ABN 56 630 339 150) has been requested to serve as the communication medium for this process.
Confidential Information Memorandum
This document has been prepared for selected parties with a preliminary understanding of eCup Reusable Cups & Systems Pty Ltd's business. It is designed to assist recipients in making their own independent appraisal before making any investment.
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The memorandum does not purport to be complete or contain all necessary information. No representation or warranty is made as to the accuracy, reliability, or completeness of any information contained herein.
Confidentiality Agreement
The recipient agrees not to copy, reproduce, or distribute this Memorandum without prior written consent. All information must be kept permanently confidential and used only for assessing eCup Reusable Cups & Systems Pty Ltd.
Projections and Currency
All projections have been prepared by eCup Reusable Cups & Systems Pty Ltd or their accountants. They are subject to uncertainties and contingencies. All currency amounts are in Australian dollars unless otherwise stated.
Projections and Currency
All projections in this memorandum have been prepared by eCup Reusable Cups & Systems Pty Ltd, or their accountants for inclusion in this memorandum. Any past or projected profit assumptions are examples only; they do not constitute, and should not be regarded as, a representation that the projected results will actually be achieved or that the underlying assumptions are valid or can be met under new management. The projections are subject to uncertainties and contingencies, all of which are difficult to predict and many of which are beyond the control of eCup Reusable Cups & Systems Pty Ltd . Allbiz Deal Room and the consultant, Matthew Holland have not independently verified the projections. All currency amounts are expressed in Australian dollars unless otherwise stated.
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This memorandum does not contain all information required to evaluate an investment in eCup Reusable Cups & Systems Pty Ltd. Intending investors and advisors should conduct their own independent review, investigation, and analysis of the business listing and information provided.
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1. A Message from the Founder - John Maule
As the founder of eCup Reusable Cups & Systems Pty Ltd, John Maule presents an investment opportunity in sustainable event solutions.
Welcome to eCup Reusable Cups & Systems Pty Ltd, where we're revolutionising the events industry with our sustainable Circular Economy Solutions. I'm John Maule, the founder, and I'm excited to share our vision and investment opportunity with you.
1
Innovative Sustainable Circular Economy Closed Loop Operations
Australian-made products, washing/drying systems, and Return for Reuse logistics solutions
2
Sustainable Impact
Reducing single-use waste at events nationwide
Reducing the Carbon footprint
Zero waste
Cleaner events
3
Investment Opportunity
AUD $550,000 for 25% equity
4
Growth Plans
Fund national expansion and infrastructure development
Our company's innovative Sustainable Circular Economy Operations is designed to tackle the environmental challenges faced by the events industry. We offer a comprehensive solution that includes Australian-made reusable cups, efficient Offsite And Onsite washing & drying systems, with smart logistics solutions. This integrated approach ensures that we're not just providing reusable products, but a complete Circular economy system for sustainable event & venue management.
We're at a crucial point in our journey, and we're seeking AUD $550,000 in exchange for 25% equity. This investment will fuel our national expansion plans and allow us to develop the infrastructure needed to scale our operations. By joining us, you're not just investing in a company; you're investing in a cleaner, more sustainable future for Marketplace events across Australia.
Thank you for considering this opportunity to be part of our mission to revolutionise event sustainability. Together, we can make a significant impact on reducing single-use waste and creating a more environmentally friendly events industry.
Founder's Investment Opportunity
As the founder of eCup Reusable Cups & Systems, I am proud to present this unique investment opportunity in Australia's reusable & sustainable events industry.
Our journey began in 2020 with a clear mission: to combat the environmental impact of single-use plastics by offering practical, sustainable alternatives for events and venues across Australia.
Comprehensive Sustainable Circular Economy Operations
We have developed innovative products, efficient washing systems, and seamless logistics solutions that are adaptable to work within circular economy operations.
Australian Manufacturing
Our commitment to local production sets us apart in the industry.
World-First Innovations
Use of Virgin Polypropylene or 100% Ocean Bound Plastic PP #5 in reusable cups and patentable innovations like our collapsible base design for reusable cups & products and 'The Butler' washing/drying all Australian Made system.
The events industry is at a critical juncture, with increasing pressure to adopt sustainable practices. Having established a strong foundation in South Australia and achieved significant milestones with major events and venues, we are now poised for national expansion.
AUD 550K
Investment Sought
In exchange for a 25% shareholding
25%
Shareholding Offered
For accelerated growth and expansion
Our proven business model, growing customer base, and innovative product pipeline position us perfectly to capitalise on this market opportunity. This investment will enable us to scale our operations nationally and make a meaningful impact on reducing plastic waste in the events industry & the marketplace.
2. Executive Summary
eCup Reusable Cups & Systems, an Adelaide-based sustainable serviceware provider, is seeking AUD $550,000 investment. The company combines proprietary products, washing/drying solutions, pickup/delivery and logistics services. With proven success in South Australia, multiple revenue streams, and innovative technology, eCup Reusable Cups & Systems is positioned for national expansion.
Detailed Executive Summary
Company Overview
eCup Reusable Cups & Systems Pty Ltd is revolutionising the events industry through innovative, sustainable serviceware solutions. Founded in 2020 and headquartered in Adelaide, we design, manufacture, and distribute high-quality reusable cups and provide comprehensive washing/drying and logistics services for events of all sizes.
Business Model
Our business model combines product sales, hire services, and washing/drying solutions, creating multiple revenue streams while promoting environmental sustainability. We own proprietary mold designs valued at AUD $140,000 ($220,000 including The Butler + IP) and have developed unique innovations including a collapsible base design and 'The Butler' mobile washing system.
Key competitive advantages include our 100% Australian manufacturing, use of Virgin Polypropylene or 100% Ocean Bound Plastic PP #5, comprehensive end-to-end service offering, and strong relationships with major events and venues. Our products comply with Australian Weights & Measurements standards and can be produced at a rate of 22,000 units per day with options to expand at any time.
Market Opportunity
The market opportunity is substantial, driven by increasing environmental regulations, growing consumer awareness, and the events industry's shift towards sustainable practices. Our current operations in South Australia have demonstrated strong demand, with customers ranging from major stadiums, festivals, special events, schools to small community market events.
Investment Proposal
The proposed investment of AUD $550,000 will fund national expansion, infrastructure development, product innovation, and working capital. Our growth strategy focuses on geographic expansion, product line extensions, and development of subscription-based services.
The investment offers exposure to the rapidly growing sustainable events sector with multiple potential exit opportunities.
3. History and Key Business Milestones
Founded in 2020, eCup Reusable Cups & Systems has achieved significant milestones including development of the 'Freddie' 425ml Beer/cold beverage 'Mary Lou' 375ml Cocktails/spirits/mix & ‘Penny’ 250ml Wine/margaritas stackable reusable cups, pioneering use of Virgin Polypropylene or 100% Ocean Bound Plastic PP #5, and creation of all Australian Made 'The Butler' mobile washing/drying system. The company has established strong manufacturing partnerships and proven its model across diverse events.
3. History and Key Business Milestones
1
2020: Company Inception
eCup Reusable Cups & Systems Pty Ltd established during a critical period when the events industry sought sustainable alternatives to single-use plastics.
2
2021: First Major Innovation
Became the first company globally to manufacture reusable cups from 100% Ocean Bound Plastic PP #5, that is sourced and recovered from over 200 beaches within 50km of shorelines.
3
Development of 'The Butler'
Created a purpose-built turn key mobile washing/drying and sanitising system, revolutionising on-site cup management for events.
4
Partnerships and Expansion
Established strong partnerships with major events, promotors, venues across South Australia with event implementations in Western Australia, New South Wales, Victoria and Northern Territory. Successfully implemented solutions at various scales, from major festivals to community markets.
5
Recent Innovations
Developed collapsible reusable cup base technology for indoor venues and expanded product range with new cup designs tailored to specific beverage types.
eCup Reusable Cups & Systems has demonstrated consistent growth, sustainability and innovation since its inception in 2020. Our journey began during a critical period when the events industry was seeking sustainable alternatives to single-use plastics, and we have since established ourselves as a pioneer in reusable serviceware solutions.
The company's first major milestone was the development of our initial product line, including the 'Freddie' 425ml and 'Mary Lou' 375ml followed by ‘Penny’ 250ml stackable reusable cups, which were designed specifically for the Australian market with built-in measurement compliance. In 2021, we achieved a significant breakthrough by becoming the first company globally to manufacture reusable cups from Virgin Polypropylene or 100% Ocean Bound Plastic PP #5, sourcing materials from over 200 beaches within 50km of shorelines.
Our innovation continued with the development of 'The Butler', a purpose-built mobile washing/drying and sanitising system, which revolutionised on-site cup management for events. This Australian-made solution has become a key differentiator in our service offering, enabling efficient and hygienic processing of reusable cups at event locations.
The company has established strong partnerships with major events and venues across South Australia, while building a robust manufacturing relationship with an Australian-owned injection molding company with over 30 years of experience in high food grade products. We have successfully implemented our solutions at various scales, from major festivals to community markets, proving the versatility and effectiveness of our system.
Recent milestones include the development of our collapsible base technology, which addresses key safety concerns for indoor venues, and the expansion of our product range to include new cup designs tailored to specific venue requirements and beverage types. Our commitment to innovation and quality has positioned us as a trusted partner in the events industry.
4. Typical Customers
Major Venues and Stadiums
eCup Reusable Cups & Systems Pty Ltd provides large-volume customised solutions for major venues and stadiums, ensuring efficient and sustainable cup management for high-capacity events.
Festivals and Events
Our services cater to various festivals and events, offering flexible options to meet the unique needs of different event scales and types.
Hospitality Establishments
eCup Reusable Cups & Systems Pty Ltd serves hospitality establishments with tailored cup solutions, enhancing their sustainability efforts and customer experience.
Educational Institutions
We provide customised solutions for educational institutions, supporting their sustainability initiatives and catering to campus events.
Community Events
eCup Reusable Cups & Systems Pty Ltd offers flexible hire options for smaller community functions, ensuring eco-friendly cup solutions are accessible for events of all sizes.
eCup Reusable Cups & Systems Pty Ltd serves diverse market segments including major venues and stadiums, festivals and events, hospitality establishments, educational institutions, and community events. Each segment benefits from customised solutions, ranging from large-volume venue partnerships to flexible hire options for smaller functions.
4. Detailed Customer Segments
Major Venues and Stadiums
Premium segment requiring large-volume solutions and comprehensive service packages. Benefit from full-service offering, custom-branded cups, offsite or on-site washing facilities, and ongoing operational support
Festivals and Large-Scale Events
Require flexible solutions for peak demand periods. Appreciate on-site and off-site washing/drying services, and value environmental credentials of Virgin Polypropylene and 100% Ocean Bound Plastic PP #5.
Hospitality Sector
Growing market including hotels, bars, and restaurants. Benefit from various cup sizes and designs, with subscription-based services offering cost-effective access to the complete system.
Educational and Corporate Clients
Use products for campus events, conferences, and corporate functions. Value educational support and circular economy messaging to demonstrate sustainability commitment.
eCup Reusable Cups & Systems serves a diverse customer base across the Australian events and hospitality sector, with solutions tailored to meet varying scales and requirements. Our customer segments can be broadly categorised into several key groups, each with specific needs and opportunities.
Major venues and stadiums represent our premium customer segment, requiring large-volume solutions and comprehensive service packages. These customers benefit from our full-service offering, including custom-branded cups, offsite or on-site washing facilities, and ongoing operational support. They particularly value our Australian Standards compliance and innovative safety features like the collapsible base design.
Festivals and large-scale events form another significant customer segment, ranging from music festivals to food and wine events. These customers require flexible solutions that can handle peak demand periods and appreciate our ability to provide both on-site and off-site washing services. The environmental credentials of our products, especially our 100% Ocean Bound Plastic options, align well with their sustainability goals.
The hospitality sector, including hotels, bars, and restaurants, represents a growing market for our products and services. These establishments benefit from our various cup sizes and designs, which cater to different beverage types while maintaining a premium look and feel. Our subscription-based services are particularly attractive to this segment, offering cost-effective access to our complete circular economy closed loop system.
Educational institutions and corporate clients form an important customer base, using our products for campus events, conferences, and corporate functions. These customers especially value our educational support and circular economy messaging, which helps them demonstrate their commitment to sustainability.
Community events, markets, and smaller venues represent our volume customer segment, appreciating our scalable solutions and flexible hiring options. These customers benefit from our ability to provide right-sized solutions without requiring significant upfront investment.
5. Meet the Team
eCup Reusable Cups & Systems Pty Ltd's leadership combines extensive industry expertise: John Maule (Founder) brings 25 years in sales and manufacturing, Dr. Michelle Blewitt provides environmental expertise, Mark Cooper contributes hospitality experience, while Malcolm Leahy and Zane Parker oversee technical and manufacturing operations.
Meet the Team
The eCup Reusable Cups & Systems Pty Ltd team combines extensive industry experience with diverse expertise across manufacturing, sales, and environmental sustainability. Our leadership team brings together complementary skills essential for driving the company's growth and innovation.
Dr. Michelle Blewitt
Ambassador and Environmental Advisor
- Over 30 years in research, education, and conservation
- PhD in marine bioacoustics
- Program Director of Ausmap (Australian Microplastic Assessment Project)
Mark Cooper
Business Advisor and shareholder
- Over 20 years of manufacturing, sales, and business experience
- Expertise in hospitality and events food supply
- Background in hotel, restaurant, and event management
Malcolm Leahy
Technical Advisor and Shareholder
- Over 40 years of experience in mold manufacturing and plastic products
- Owner of Beneficial Plastics
- Oversees production of all eCup moulds and products
Zane Parker
Manufacturing Advisor and Shareholder
- Over 30 years of experience in commercial catering equipment manufacturing
- Expertise in stainless steel product manufacturing and coolroom design
- Crucial in developing 'The Butler' washing/drying system
6. SWOT Analysis
Strengths
Integrated Australian-made Sustainable Circular Economy Operations
Innovative technology
Weaknesses
Geographic concentration
Capital requirements
Opportunities
Growing environmental awareness
Expansion potential
Threats
Potential competition
Economic impacts on events industry
eCup Reusable Cups & Systems Pty Ltd's SWOT analysis reveals a mix of promising strengths and potential challenges. The company's integrated Australian-made Sustainable Circular Economy Operations and innovative technology form a solid foundation for growth. However, geographic concentration and capital requirements pose significant hurdles that need to be addressed.
On the brighter side, the growing environmental awareness presents exciting expansion opportunities for eCup Reusable Cups & Systems Pty Ltd. This trend aligns well with the company's eco-friendly approach and could drive increased adoption of their products and services.
Nevertheless, eCup Reusable Cups & Systems Pty Ltd must remain vigilant about potential competition entering the market. Additionally, the company needs to carefully navigate the economic impacts on the events industry, as this could affect demand for their services.
By leveraging its strengths, addressing weaknesses, capitalising on opportunities, and mitigating threats, eCup Reusable Cups & Systems Pty Ltd can position itself for sustainable growth and success in the competitive business landscape.
SWOT Analysis
1
Strengths
- Fully integrated, Australian-made products and service Sustainable Circular Economy Operations
- Proprietary mold designs and innovative technologies
- Use of Virgin Polypropylene or 100% Ocean Bound Plastic PP #5 demonstrates environmental leadership
- Comprehensive service offering from design, manufacturing to washing drying and logistics
- Strong relationships with Australian manufacturers
2
Weaknesses
- Geographic concentration in South Australia limits market reach
- Capital-intensive expansion requires significant investment
- Vulnerability to disruptions in events and hospitality sectors
- Limited marketing resources constrain brand awareness
3
Opportunities
- Growing environmental regulations and consumer awareness
- Potential for geographic expansion across Australia
- Development of new product lines and services
- Increasing corporate focus on ESG creates partnership opportunities
4
Threats
- Competition from international players and potential new entrants
- Changes in environmental regulations or standards
- Economic downturns impacting event frequency and customer spending
- Supply chain disruptions or material cost increases
- Potential reputational risks during rapid expansion
Our primary strength lies in our fully integrated, Australian-made product and service Sustainable Circular Economy Operations. We own proprietary mold designs and innovative technologies, including our unique collapsible base design and 'The Butler' washing/drying system. Our use of Virgin Polypropylene or 100% Ocean Bound Plastic PP #5 demonstrates environmental leadership, while our comprehensive service offering, from manufacturing to washing drying and logistics, provides a complete peace of mind solution for customers. Strong relationships with Australian manufacturers ensure quality control and supply chain reliability and sustainability .
Current geographic concentration in South Australia limits our market reach, revenue potential and market share. The capital-intensive nature of expansion requires significant investment in infrastructure and inventory. Our reliance on events and hospitality sectors makes us vulnerable to external disruptions such as pandemic-related restrictions. Limited marketing resources have constrained brand awareness outside our current market.
Growing environmental regulations and consumer awareness create expanding market demand for sustainable solutions. Potential for expediential geographic expansion across Australia offers significant growth prospects. Development of new product lines and services, including reusable food service ware, can diversify revenue streams. Increasing corporate focus on ESG creates opportunities for partnerships and expansion into new sectors.
Competition from international players and potential new entrants could pressure margins. Changes in environmental regulations or standards might require product modifications. Economic downturns could impact event frequency and customer spending. Supply chain disruptions or material cost increases could affect manufacturing costs. Potential reputational risks if product quality or service levels aren't maintained during rapid expansion.
7. Our Products or Services
eCup Reusable Cups & Systems Pty Ltd offers comprehensive reusable cups and reusable serviceware solutions centered on three cup designs manufactured from Virgin Polypropylene or 100% Ocean Bound Plastic PP #5. Services include purchase, hire, and subscription models, complemented by the innovative 'The Butler' washing/drying system and full implementation support.
Our Products or Services
eCup Reusable Cups & Systems offers a comprehensive range of products and services designed to provide end-to-end solutions for sustainable event serviceware. Our product line centres on three core cup designs: the 'Freddie' 425ml beer cup, the 'Mary Lou' 375ml cocktail/wine cup, and the 'Penny' 250ml wine/spirit cup. All products are manufactured in Adelaide using either Virgin Polypropylene or 100% Ocean Bound Plastic PP #5, meeting Australian Weights & Measurements standards.
Purchase Model
Customers can buy eCups Reusable Cups outright outright with custom branding options.
Hire Model
Provides temporary access to our reusable products for specific events.
Subscription Model
Offers ongoing access to eCups Reusable Cups & Systems and washing/drying services, particularly suitable for regular events and venues.
A key differentiator is our proprietary 'The Butler' washing/drying and sanitising system, available in both mobile and fixed configurations. This Australian-designed solution provides on-site or off-site washing services, eliminating the need for traditional hand or stack drying or disposable alternatives. The system includes innovative drying technology and a viewing window for public education about circular economy principles.
Comprehensive Event Implementation Assistance
We provide full support for implementing our solutions at your events.
Logistics Management
We closely work with management and handle all aspects of logistics to ensure smooth operations.
Storage Solutions
We offer storage options for our products when not in use.
Educational Support
We provide materials and training to educate staff and attendees about our sustainable solutions.
Supporting services include our Cross Media Platform for digital tracking and data analytics capabilities, while our reverse IML printing options offer high-quality branding opportunities. We also provide collection bins, educational materials, and staff training to ensure successful implementation.
8. Competitor Analysis
eCup Reusable Cups & Systems faces five main competitors but maintains advantages through its fully Australian manufacturing, proprietary washing/drying systems, and integrated service model. While competitors rely heavily on imports or aluminium products, eCup Reusable Cups & Systems differentiates through local production, innovative benefits and features, and end-to-end circular economy solutions.
1
Australian Manufacturing
Fully local production
Lower carbon footprint
Sustainable operations and control
2
Proprietary Washing/Drying Systems
Innovative cleaning technology
Australian Made dishwashing systems and purpose developed chemicals
3
Integrated Service Model
End-to-end solutions
Circular Economy and Closed Loop Operations
These key differentiators set eCup Reusable Cups & Systems Pty Ltd apart from its five main competitors in the market. By focusing on local production, eCup Reusable Cups & Systems Pty Ltd ensures quality control and supports the Australian economy. The company's proprietary washing systems offer unique benefits that competitors cannot match. Additionally, eCup Reusable Cups & Systems Pty Ltd's integrated service model provides customers with comprehensive solutions, unlike competitors who may offer more fragmented services.
Competitor Analysis
The reusable cup market in Australia features several competitors, each with distinct approaches and limitations. Our analysis focuses on five main competitors: Bettercup (Melbourne), Turn (California), Revibes (Sydney), Green my Plate (Melbourne), and Wosup (Sydney).
Bettercup (Melbourne)
Our primary competitor primarily imports their products while producing some items in Australia. Their reliance on imports creates supply chain vulnerabilities and longer lead times compared to our fully Australian-made products.
Turn (California)
Formerly Globelet NZ, focuses on aluminium products, which have different environmental implications and higher production costs than our polypropylene solutions.
Revibes (Sydney)
A new entrant seeking crowdfunding, offers both food and drink solutions but relies on imported aluminium products. Their traceability issues contrast with our transparent, locally-manufactured supply chain.
Green my Plate (Melbourne)
Imports all products, limiting their ability to customise solutions for the Australian market.
Wosup's focus on aluminium cups positions them in a different market segment.
Our Competitive Advantages
Full Australian manufacturing capability
Innovative product features
Like the collapsible base
Proprietary washing/drying systems
Use of Virgin Polypropylene or 100% Ocean Bound Plastic PP #5
We're unique in offering end-to-end solutions including washing, logistics, and event support services. Our local manufacturing enables faster response times, better quality control, and more flexible customisation options.
9. Roadmap and Growth Opportunities
eCup Reusable Cups & Systems has outlined an ambitious roadmap for expansion and growth, focusing on product innovation, geographic expansion, and ongoing new service offerings. This strategic plan aims to solidify eCup Reusable Cups & Systems position in the sustainable food serviceware market while creating new revenue streams.
These growth initiatives are designed to not only expand eCup Reusable Cups & Systems Pty Ltd's product portfolio but also to create a more sustainable and technologically advanced Sustainable Circular Economy Operations for reusable food serviceware. By focusing on both product development and service innovation, eCup Reusable Cups & Systems Pty Ltd aims to capture a larger market share while promoting environmental sustainability.
Roadmap and Growth Opportunities
1
Product Expansion
- 'Darcy' 625ml water cup
- 'Sally' 250ml champagne flute
- 'Micky the Taster' 150ml tasting cup
2
Geographic Expansion
Rollout to Western Australia, Queensland, Northern Territory, New South Wales, Tasmania, and Victoria
3
Service Innovation
'Return 4 Reuse' serviceware (plates, bowls and cutlery) line and subscription-based washing/drying services
Barry the Barrister 8 and 10 ounce reusable coffee cup swap and go system
Expand advanced delivery, pickup, washing/drying, repack & delivery locations ‘Ready for Reuse’
4
Technology Integration
Tracking systems, automated washing facilities, and enhanced logistics management
eCup Reusable Cups & Systems Pty Ltd has developed a comprehensive growth strategy focused on product expansion, geographic reach, and service enhancement. Our immediate plans include the launch of three new cup designs: the 'Darcy' 625ml water cup with Imperial pint measurement, the 'Sally' 250ml champagne flute, and the 'Micky the Taster' 150ml tasting cup, expanding our market coverage across different beverage types.
Geographic expansion represents a major growth opportunity, with planned rollout to Western Australia, Queensland, Northern Territory, New South Wales, Tasmania, and Victoria. Each market entry will be supported by localised washing facilities and distribution networks, replicating our successful South Australian model. This expansion will be staged to ensure quality control and operational excellence.
Service innovation includes the development of our 'Return 4 Reuse' serviceware line, Barry the Barrister swap and go coffee cups system extending our sustainable solutions to food service items. This represents a significant market opportunity as venues seek comprehensive solutions for both beverage and food service. We have developed a subscription-based service for washing/drying and maintenance, creating recurring revenue streams.
Technology integration presents another growth avenue, with planned investments in tracking systems, automated washing/drying facilities, data control and enhanced logistics management. These improvements will increase operational efficiency and provide valuable data for customers regarding their operations and environmental impact.
10. Use of Capital
The AUD $550,000 investment will be allocated across four strategic areas: Infrastructure Consolidation (AUD $200,000) for offsite washing/drying facilities, Logistics Network (AUD $150,000) for distribution centers, Product Development (AUD $50,000) for new designs, and Marketing (AUD $75,000), with AUD $75,000 for working capital.
Detailed Use of Capital
The AUD $550,000 investment will be strategically allocated across four key areas to support our expansion and operational enhancement. This structured approach ensures efficient use of capital while maintaining our high service standards during growth.
$200K
Infrastructure Consolidation
Upgrade and expand specialised washing/drying and sanitising facilities
$150K
Logistics and Distribution
Establish additional distribution centers and enhance delivery fleet
$50K
Product Development
Expand product line and develop new materials and designs
$150K
Marketing and Working Capital
Increase brand awareness and manage day-to-day operations
Detailed Breakdown of Capital Allocation
1
Infrastructure Consolidation (AUD $200,000)
This investment will fund the upgrade and expansion of our specialised washing/drying and sanitising facilities, enabling us to handle larger volumes sustainably and efficiently. This includes investment in fully automated operational systems to improve turn around operational efficiency. The infrastructure development will create scalable capacity for future growth while maintaining quality standards.
2
Logistics and Distribution Network (AUD $150,000)
This allocation will establish additional distribution centers in key locations across South Australia and other strategic regions. This includes off site washing/drying facilities, enhancing our delivery and collection fleet through eco-friendly vehicle partnerships. The investment will optimise our logistics capability, reducing delivery times, lowering carbon footprint and operating costs.
3
Product Development and Customization (AUD $50,000)
This funding will support the expansion of our product line, implementation, development of new materials and designs. This includes research and development for new cup designs and the 'Return 4 Reuse' serviceware range. Investment in customization capabilities will enhance our ability to meet specific client needs.
4
Marketing and Customer Acquisition (AUD $75,000)
This investment will support targeted campaigns to increase brand awareness, sales personnel and secure long-term contracts. The remaining AUD $75,000 will serve as working capital to manage day-to-day operations during our expansion phase.
Investment Process
1
2
3
4
5
1
Final Agreement
Legally binding document issued
2
Fund Deposit
Transfer to specified account
3
Term Sheet
Offer document with investment details
4
Investment Application
Fill out required information
5
Due Diligence
Complete thorough review
The directors of eCup Reusable Cups & Systems Pty Ltd will manage the investment process, including all negotiations, offers, and inspections. Steps in the Investment Process:
- Complete your final due diligence Before making any final decisions, it is essential to complete your final due diligence. This process involves conducting a thorough review of all relevant documents and information to ensure that you have a complete understanding of the situation. It is important to carefully read and analyse any contracts, agreements, and financial statements that are involved in the decision-making process. You should also research the organisation or individual that you are considering working with to ensure they have a good reputation and a history of success. By completing your final due diligence, you can proceed confidently knowing that you have thoroughly assessed all aspects of the situation.
- Fill out the investment application Before you start investing, it's important to fill out the investment application. The investment application is a crucial document that provides information about the you, the investor including your financial status. It contains personal information such as name, address, contact details, and investor status. In addition to that, it requires information about your employment status, income, net worth, and investment experience.
- A term sheet / offer document will be issued The term sheet will include information such as the investment deliverables, timeline, payment structure, and any other pertinent information required. After the term sheet is issued, both parties will have the opportunity to review and provide feedback before proceeding to the final agreement
- Deposit the funds into the specified account To begin making your investment, deposit the funds into the designated account. Proceed to make the deposit through your financial institution or online banking platform, and include your full name in the transaction's reference ID. Once the transaction is complete, it is best to confirm the deposit by checking the account balance or requesting a receipt.
- A final agreement will be issued A final agreement will be issued to formally document the agreement between the parties. This final agreement will contain the terms and conditions and serve as a legally binding document that will govern the relationship between the parties involved and will be used as a reference point in case of any disputes or conflicts in the future. The issuance of a final agreement is an essential part of the agreement process, as it ensures that all parties involved are aware of their obligations and responsibilities and provides clarity and transparency in the agreement reached.
Primary Contacts
Principal Contact
John Maule
Founder and Managing Director
eCup Reusable Cups & Systems Pty Ltd
1c Morris Street
Glenelg North, SA, 5045
Mobile: [Contact details upon request]
Email: [Contact details upon request]
Founder and Managing Director
eCup Reusable Cups & Systems Pty Ltd
1c Morris Street
Glenelg North, SA, 5045
Mobile: [Contact details upon request]
Email: [Contact details upon request]
Business Address
eCup Reusable Cups & Systems Pty Ltd
ABN: 69 633 755 432
1c Morris Street
Glenelg North, SA, 5045
Website: www.ecup.com.au
ABN: 69 633 755 432
1c Morris Street
Glenelg North, SA, 5045
Website: www.ecup.com.au
Investment Coordinator
Mentored Business Sales Services Pty Ltd
ACN 630 339 150
ACN 630 339 150
Legal Representative
To be provided upon expression of interest
Financial Representative
To be provided upon expression of interest
All enquiries will be treated with strict confidence. A comprehensive information package, including detailed financial projections and due diligence materials, is available to qualified investors upon signing a confidentiality agreement.
This information memorandum has been prepared by eCup Reusable Cups & Systems Pty Ltd. While the information contained herein is believed to be accurate, no representation or warranty, express or implied, is made as to its fairness, completeness, or correctness. This document is for information purposes only and does not constitute an offer or invitation to purchase shares in the company.